Note: This article refers to all of the Schlond Poofas seen in the show rather than any specific Schlond Poofa due to its various inclusions in episodes - it is unlikely that the Schlond Poofa shown in Licensed to Drive is the same one as the one seen in The Reunion Show or A Smidge of Midge.
The Schlond Poofa is a recurring "character" and acts as a "Where's Waldo?"-esque gag in a number of episodes. It first appeared as a repeated throwaway gag in Licensed to Drive, however after the webseries gained popularity outside its target audience the Schlond Poofa was inserted into newer episodes as a shoutout to older fans.
The peak of its popularity on Tumblr resulted in what has come to be known as "The Night of the Schlond Poofas" on barbie-lifeinthedreamhouse's blog. Over 100 messages were submitted (mostly anonymously), the majority of them including a popular piece of pop culture, for example a book title or a song lyric, with one word changed to "Schlond Poofa". Examples include "And in that moment, I swear we were Schlond Poofa" and "My Schlond Poofa brings all the Kens to the yard". The complete set of messages can be viewed here.
Following this, the Schlond Poofa's popularity among fans skyrocketed and songs, fanfiction and fanart were quickly produced.
Prior to season 2 commencing, fans began to speculate whether or not the Schlond Poofa would return given its popularity. It has been referenced in many episodes since then. Staff working on the show, including storyboarders and animators, have reacted positively to its status.
In August of 2012, Mattel officially filed to trademark the term "Schlond Poofa". Among its listed goods and services include toys, clothing, printed matter and housewares, although it has yet to appear in any way shape or form outside of the show. The official Barbie tumblr made a post following Ooh How Campy, Too, referencing the fact that there was a hidden Schlond Poofa in the episode.
First appears by Ken when he is assembling Barbie's dream car. It appears again later when it falls of the car when Barbie is learning to drive. Ken picks it up and chases after the car with the Schlond Poofa in hand. It appears one last time as it flies onto the screen as the car crashes off-screen.
Raquelle deliberately blurts out "Schlond Poofa" when trying to guess an answer to a question. The question is unknown, however the other answers she says are "Me" and "Raquelle", so some fans speculate the question was "Who is the love of Ken's life?" It also is later seen in the Barbie-pedia at the end of the episode.
One of the Schlond Poofa's most prominent roles to date. When Barbie looks for the perfect gift to give Ken for their anniversary, she decides to make over his car upon seeing something in a magazine Chelsea proclaims that "Ken will love". Later, she is seen opening a case implied to contain the same item seen in the magazine. It is later revealed that it is a one of a kind Golden Schlond Poofa. Ken is estatic about the gift until he attempts to drive his decked-out car and it falls off, upon which Ken proclaims "That darn Golden Schlond Poofa!", referencing the first episode it appeared in. Also, a Schlond Poofa decoration can be seen behind Ken on the back wall of his garage when he squeals.