Production of the show is handled by three different companies.
Mattel is involved in producing and licensing the web series. Mattel executive David Wiebe has written at least two episodes - Happy Birthday Chelsea and Primp My Ride. Storyboarding is done on a freelance basis, so it is unknown how most of the episodes are written.
Arc Productions, a CG animation and visual effects facility based in Canada, animates the episodes. The company works on different types of media such as television shows, shorts (like Barbie: Life in the Dreamhouse), game cinematics, DVDs, and feature length films (like Barbie & Her Sisters in A Pony Tale).