Production of the show is handled by three different companies.


Mattel is involved in producing and licensing the web series. Mattel executive David Wiebe has written at least two episodes - Happy Birthday Chelsea and Primp My Ride. Storyboarding is done on a freelance basis, so it is unknown how most of the episodes are written.

Arc Productions

Arc Productions, a CG animation and visual effects facility based in Canada, animates the episodes. The company works on different types of media such as television shows, shorts (like Barbie: Life in the Dreamhouse), game cinematics, DVDs, and feature length films (like Barbie & Her Sisters in A Pony Tale).

Resnick Interactive Group

Voice work for the show is provided by the Resnick Interactive Group. It is run by Todd Resnick, who has also provided his voice for the character of Closet.

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