The term Dreamhouser is the most common word used to describe fans of Barbie: Life in the Dreamhouse. It initially referred to fans of the show outside the target demographic, however it has come to be considered an umbrella term for all fans.
On July 12 2012, a discussion broke out throughout the Life in the Dreamhouse tag on tumblr as to whether the term would be accepted or if a new title were possible.
New suggestions included "roomies", "plastics" and "Barbies", however ultimately the term Dreamhouser stayed.
In early 2013 the term "Broby" began to gain popularity primarily through the comments section of the episodes uploaded onto YouTube. The majority of these commenters had been directed to the web series via a popular Brony YouTube channel. The term quickly died out a few days later.
The term would later be used in the official description for the season 2 extra Everybody Needs A Ken ("The music video all Dreamhousers need to watch!") and since then has been used numerous times by the official Barbie tumblr account.